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by Louise Deverell-Smith

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We are thrilled to announce that we are welcoming the mighty British Fashion Council to our list of employers at Daisy Chain! 

This got us thinking about the power of association, brand stablemates and surrounding yourself and your business with like-minded people and brands. 

Daisy Chain’s ethos is all about working with and matching the best employers and employees throughout the UK, and to ensure this is always top priority we have a rigorous system to check that each person and brand supports our values and what we stand for.

As you know, we are passionate about the power of flexible working and the huge advantages it brings to both employers and employees and the fact that we are utterly convinced that the 9-5, Monday – Friday sitting-at-your-desk way of working is, well quite frankly, archaic. 

And the people working with us think so too – and that number is growing! 

The British Fashion Council are committed to developing and showcasing British talent to a global audience, and by joining the Daisy Chain they are also showing that they are committed to family-friendly working practices. And we couldn’t be happier.

The facts are that a lot of employees will be having a family or will be needing to work flexibly at some point in their career so instead of employers treating this as something that is an inconvenience or something that is not the ‘norm’ – surely the most forward-thinking and relevant way of working is to embrace this, cater for it and ensure it is part of your offer. 

Surrounding yourself with like-minded people, we feel, is imperative to success. People that share your values, outlook and thinking and this is how we have built Daisy Chain. We grow organically with the correct partners for us and aren’t afraid to say no to the organisations and individuals that aren’t. 

Do check out our list of employers and jobs available and let’s make flexible working the norm! 

About the British Fashion Council (BFC)

The BFC is a not-for-profit organisation that aims to further the interests of the British fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector. Based in London and formed in 1983, the BFC is funded by industry patrons, commercial sponsors and the government including the Mayor of London and the European Regional Development Fund. It leads the industry through creative influence and is strategically repositioning British fashion in the global fashion economy. The BFC has three strategic pillars Business, Education and Reputation and has appointed pillar presidents to help drive each element forward.



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