Savills

Say Hello to Savills…

Savills is a global real estate services provider listed on the London Stock Exchange. With an international network of over 600 offices (100 of which are located in the UK) and circa 39,000 staff throughout the Americas, the UK, Continental Europe, Asia Pacific, Africa and the Middle East. Founded in the UK in 1855 by Alfred Savill, Savills is one of the world’s leading property agents. For over 165 years, Savills has offered outstanding property, specialist services and expert advice to clients, helping them with their property decisions and ambitions.

Passionate about property, Savills provide a full range of real estate services to clients worldwide, with a strong emphasis on local market knowledge. The business’s success has been built on providing an environment which attracts the best people in the industry. Savills champions and rewards innovation, entrepreneurialism and are proud of the culture the business has fostered in recent years.

Savills is a highly successful business because of its distinctive culture. There are many factors that combine to make the organisation a brand to be proud to be associated with. Each branch operates as an individual P&L which engenders an ‘owner’s mentality’ and the associated passion which starts at the front line and permeates throughout the head office, where it is common to find the Chairman walking the floor to engage colleagues.

Colleagues are entrepreneurial, determined, action-oriented, and committed to a clear purpose: to enrich the lives of clients and colleagues. Their engagement and their affection for the business is reflected by the lowest colleague attrition rate in the industry. Relationships are critical to success at Savills. The workforce is made up of a diverse range of people with different backgrounds and areas of expertise, and individuality and authenticity are encouraged.

An outstanding opportunity

A rare opportunity has arisen for a Senior Brand Marketing Manager to join a growing team of 25+ fun, friendly and dynamic marketing professionals at an exciting moment in Savills 160 year history. The team is evolving under new leadership, and we are looking for an experienced Senior Brand Marketing Manager to be responsible for driving fame, awareness and front-of mind consideration for clients buying, selling and/or letting premium residential property.

You will drive our consumer brand strategy end-to-end from data and insights and creative ideation, to campaign delivery and optimisation, ensuring multiple strands of activity delivered across multiple channels and touchpoints align with the core consumer brand purpose and objectives.
As a versatile brand marketer, you will be responsible for managing brand campaign activity with media agencies and partners, in-house digital, social and content teams, equipped with an understanding of how multiple channels impact core brand health metrics as well as a curiosity that drives us to innovate with media mix, creative and formats to consistently improve campaign performance.

The role requires a brand marketer with a balanced understanding of traditional/ATL and digital brand marketing thinking, who can help identify the best channel and format selection, media mix and weighting to drive the best results for the brand. The role requires someone commercially minded with experience managing a media agency on ATL media, managing brand agencies on

creative and expertise with the assessment, management and optimisation of long-term brand sponsorships and partnerships.

As a central role responsible for integrated campaigning and collaboration with a significant number of stakeholders throughout the business, we’re looking for a team player that’s passionate about what makes brands grow and is creative at engaging a huge variety of disciplines on one common goal of growing the Savills brand and building on the huge successes of late.

What we’re looking for

•   Strong understanding of brand strategy and advertising principles, both through development and ongoing execution of campaigns and brand stories
•   Passionate and highly brand focused: an ability to always identify what is right for the brand with a laser focus on current brand opportunities and threats
•   Be the go to person for brand marketing, building internal relationship across all teams within Savills Residential business.
•   With support from agencies and the internal analytics team identify, track and optimise relevant brand marketing KPIs, demonstrating clear ROI to drive greater investment in brand activity.
•   Significant experience of consumer marketing planning and execution across a number of channels; must have both ATL & digital media experience
•   Experience managing a brand strategy and its implementation across touchpoints, both through strategy, communications and marketing plans
•   Must be able to inspire integrated marketing campaigns and steer collaborative efforts to deliver on overarching brand objectives within the marketing teams and to senior management teams
•   Must have first-hand experience working with agencies – on research, briefings, strategy, creative and media

Let’s talk about you…

Who you are is more important than where you have previously worked. We are genuinely open minded about the industries you have experience of in your career to date. However, it is essential that you can demonstrate a track record of delivering strategic digital and performance marketing plans and activity to support growth metrics and improvements to the way a consumer-facing brand shows up and engages its customers.

This opportunity is perfect for someone with huge amounts of energy, who is on the ascendency in their career. It goes without saying that you will be brilliant, driven and ambitious, but you’ll also demonstrate humility and prioritise the needs of the business, its customers and your colleagues above your own. The culture at Savills suits straight-talking, unpretentious people who communicate in simple, jargon-free terms and naturally adopt a mentality of personal ownership towards the business.

You will be an inclusive, inspiring leader who naturally motivates people to think big, be creative and challenge the status quo. This is a unique opportunity to play a pivotal role in the next phase of an already successful business’ journey.

Additionally, you will be/have:

•   Significant experience in a brand marketing role, with the ability to demonstrate inspiring brand marketing and creative that drive brand consideration.
•   Strategically minded, with the ability to step above the day to day to ensure the bigger strategic picture is being met with our brand communications.
•   Highly capable and mentally dexterous, you thrive in fast paced environments, where the expectation is to operate with a strong sense of urgency to deliver tangible results

•   An entrepreneurial outlook with a “no task too small” attitude; willing to roll up your sleeves but equally comfortable delegating and working as part of a team
•   Personable, pragmatic, resourceful, energetic, resilient, highly responsive, and authentic
•   Highly-organised and detail-oriented. Experience managing multiple projects simultaneouslyprioritising effectively, and meeting deadlines.
•   Effective communicator with the ability to influence through creative flair.
•   Credible and confident to influence senior stakeholders – CEO, Op Board, SeniorManagement peer group
•   Excellent written and verbal communication skills at all levels as well as developedinterpersonal skills
•   High aesthetic taste level and intuitive understanding of our brand
•   Creative flare alongside good commercial understanding. Analytical, passionate, resourcefuland imaginative
•   Education to degree level

Type of Assessment for this role:

 2 stage interview  Presentation

Please note, we will use your personal data to respond to your application. For further details, or to view our Privacy Notice or Group Equality & Diversity policy, see our website – savills.co.uk.

Savills is a Disability Confident Committed Employe and is an accredited Living Wage Employer.

Savills is a member of Stonewall’s Diversity Champion programme – ensuring all LGBTQ+ staff are accepted without exception in the workplace.

Savills is a signatory of the Race at Work Charter – committing to the equality of opportunity in the workplace for all.

We are committed to the Working Families flexible working scheme, supporting the diversity of candidates and offering roles which can be done flexibly from the start.