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Private: Xero

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Marketing Acquisition Executive, Private: Xero

London, Remote
Full Time, Flexi Time
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
In this role you will support our channel marketing managers to achieve the channel objectives by coordination and running marketing initiatives.
You will help increase the rate of growth across our Partner and small business acquisition.

What you’ll do

    • Manage acquisition programs that attract and onboard accountants and small businesses
    • Maintain a close working relationship with the Sales organisation providing leads for their pipeline
    • Manage asset production inline with our strategy and campaigns, writing briefs where necessary
    • Manage and optimise relationships with existing and potential accounting bodies and media partners
    • Working closely with the Events team, recommend and steer Xero’s participation in external trade shows, whether they be online, in-person or hybrid
    • Collaborate with Partner Consulting and Education to create clearly described and well executed programmes that kickstart the journey for new partners to onboard their clients
    • Report on campaign performance, share learnings and make recommendations based on results

What you’ll bring with you – Critical competencies

    • Excellent interpersonal and communication skills
    • Firm understanding of the role of accountants in the success of small businesses
    • Confidence to challenge constructively all levels of management
    • Confidence and aptitude to manage internal stakeholders and external agencies
    • A team player
    • A desire to innovate and transform

What you’ll bring with you – Experience

    • At least 5 years managing acquisition campaigns
    • Extensive experience in B2B marketing with demonstrable campaign and ROI examples
    • Experience of leading campaign plans from start to finish
    • Experience of working in a global matrix structure
Why Xero?
At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirements  and the opportunity to participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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